_3x7 m banners : full view _3x7 m banners : full view
_poster series 1 & 2 : display, 40x60 cm _poster series 1 & 2 : display, 40x60 cm
_video announcement — led screen layout
_poster series 2 : display, 120x176 cm _poster series 2 : display, 120x176 cm
_poster series 1 : display, 120x176 cm _poster series 1 : display, 120x176 cm
_3x7 m banners : detail _3x7 m banners : detail
_poster series 1 : display, 120x176 cm _poster series 1 : display, 120x176 cm
_typographic system : motion design
_3x7 m banners : detail _3x7 m banners : detail
_postcard series : image design, detail _postcard series : image design, detail
_postcard series : image design, detail _postcard series : image design, detail
_postcard series : graphic design, detail _postcard series : graphic design, detail
_postcard series : image design, detail _postcard series : image design, detail
_featured image : local newspaper _featured image : local newspaper
_exterior signage : Full view _exterior signage : Full view
_exterior signage : detail _exterior signage : detail
_booklet : exhibit hall plan _booklet : exhibit hall plan
_exterior signage : detail _exterior signage : detail
_interior signage : detail _interior signage : detail
_booklet : two-page spread, detail _booklet : two-page spread, detail
_interior signage : video clip _interior signage : video clip
_booklet (back cover) & invitation card series _booklet (back cover) & invitation card series
_exterior signage : detail _exterior signage : detail
_booklet (front cover) & invitation card series _booklet (front cover) & invitation card series
_interior signage : video clip _interior signage : video clip
_interior signage interior signage
_1st video clip annoucement

Refresh

Contemporary art Programme

REFRESH : EPISODE 0

Paimpol, France 2021-22
Services : Art direction for visual communication, Visual & sound identity

In one of the studio’s recent projects, the core team have turned their focus onto the Refresh programme to define the Art direction of its multimedia visual communication at the occasion of the first iteration from autumn 2021 to summer 2022. Refresh is an experience-oriented and post-digital programme that invites the generation of digital native artists to present artwork on the topic of the digital world, ecosystems and the future of the biosphere. With its two episodes released in October this year and April 2022, the programme will see numerous group shows in several unused public works offices, an outdoor hybrid artistic path featuring physical, augmented reality pieces and a contemporary art award. The first exhibition is titled Future-Proof and aims to question the current overlapping tangle of technological and human structures. It’s a speculative look at the anthropocene and its fragility, so to emphasise the urgency of the future of our environment, the studio has devised an organic inspired, site-specific visual communication that places technology and uncertainty together.

This multi-media identity, achieved by working with an AI model at different stages in the project, works as a printed image, a moving image and a sound creation. The studio started the design process by making several trips to the location of the event and documenting the very specific landscapes and soundscapes of the « Côtes d’Armor » department (French Brittany). Using this sound and image databases, PPOffice created a wide range of elements using different mediums and techniques in order to create a sensorial identity to this event. These elements were made by collaborating with friends and colleagues and include symbol-based and typographic systems, still and moving images using machine learning technology as well as ambiant soundtracks.

The studio has been assisted by : Étienne Clerc — Associate art director, MM — Creative & AI coding, Pablo Galera — Sound design, Nam Borgers — Motion design, & Loup Lopez — Typeface ressource.

  • 01
  • Video clip annoucement

    AI-generated video clip
    Landing page on refresh.bzh
    Duration : 4'00

  • 02
  • Postcards

    Printing Process : Risography (3 colors & black)
    Dimensions : 10 x 15 cm | 20 models | 50 copies each.

  • 03
  • Opening Invitation Cards

    Printing Process : Risography (3 colors & black)
    Dimensions : 10 x 15 cm | 2 model | 300 copies each.

  • 04
  • future-proof Poster Series 1

    Printing Process : Offset (black) & Offset (4 colors)
    Dimensions : 40 x 60 cm | 2 models | 500 copies each.

  • 05
  • future-proof Poster Series 2

    Printing Process : Offset (black) & Offset (4 colors)
    Dimensions : 120 x 176 cm | 2 models.

  • 06
  • Banners

    Printing Process : Digital (Black)
    Dimensions : 280 x 680 cm | 2 models | 1 copy each.

  • 07
  • Opening Video Annoucement

    One-Chanel | Municipal LED screen layout
    Duration : 30 seconds.

  • 08
  • Exterior Signage

    Printing Process : Digital print (black) on frosted films
    Dimensions : 101 x 258 cm | 3 models | 1 copy each.

  • 09
  • Interior Signage

    Printing Process : Digital print (black) on frosted films
    Dimensions : 64 x 124 cm | 2 models | 1 copy each.

  • 10
  • Interior Signage - Video clip

    Video 4K & sound | 110 inches screen layout
    Duration : 4 min.

  • 11
  • Exhibit Hall plan & booklet

    Printing Process : Offset (Black)
    Dimensions : 14,8 x 21 cm | 500 copies.